Cut The Crap! is a burger joint in Rio de Janeiro, Brazil. Like its name, the brand’s goal is to deliver the best and most practical burger possible. With a ‘straight up, no BS’ proposal, the identity follows a raw and fun aesthetic, using mainly typography. The brand shows its branches with bold icons and illustrations throughout the printed material. Operating in both delivery and takeout, the packaging was designed in order to produce lesser amounts of trash and keeping the food always fresh.