Vivre

Vivre is a Brazilian women’s fashion brand that emerged from a rebranding process, now focusing on sustainable, exclusive production with modern, high-fashion designs. With bold cuts and fabrics, Vivre embraces simplicity, highlighting the true 'self' of the wearer. The brand's identity contrasts minimalist design with avant-garde typography, using wide margins to create space and emphasize the logo. This simplicity extends to their photography, where clothes and models take center stage. The online store reflects this approach, offering a clean, distraction-free shopping experience.

Category

Branding

Segment

Fashion & Beauty

Agency

leme.studio

2021